BLACK369

Websites, marketing & follow-up

Your work is good. Your website should make that obvious.

People shouldn't need a referral to understand why you're worth hiring. I help you explain your offer, show the proof, and make it easy to enquire. Start with a free review. I'll tell you what I'd fix first.

Request my free Website Conversion Snapshot See the Website-to-Lead Sprint See how I can help ↓
  • Human-reviewed within one business day
  • No required call
  • Reviewed by Gabriel
From first visit to follow-upIllustrative model
01 / Attention

Campaigns

Ads, content, referrals

02 / Decision

Website

What you do. Why trust you.

03 / Momentum

Enquiry

A clear next step and reply

Useful follow-up See what works
Make the next step easy.Someone finds you, understands the offer, and knows how to get started. Each step should help them take the next.
Gabriel LumaguiFounder, BLACK369

You work directly with me, Gabriel Lumagui. I handle the strategy, writing, design, and build, so you do not have to explain your business to a new person at every stage.

Direct contact
No account handoff

Where I can help

A clearer offer. A better website. A useful follow-up.

You might need a better page, a clearer offer, or a quicker reply to enquiries. We start with the problem that's costing you opportunities, not a list of services to sell you.

01 / Direction

Growth marketing

Work out who you want to reach, what matters to them, and why they should choose you. Then turn that into an offer and content they can understand.

  • A clear offer and audience
  • Content worth reading
  • Simple tests with clear results
02 / Demand

Advertising

Make the ad and the page tell the same story. Track what happens after the click so you're not judging a campaign by cheap traffic alone.

  • A plan for reaching the right people
  • Ads and pages that match
  • Tracking from click to enquiry
03 / Leverage

AI & automation

Handle the repetitive work that slows you down, like sorting enquiries or sending the right acknowledgement. Keep a person in charge of the decisions that matter.

  • Useful research and drafting
  • Less repetitive admin
  • Human checks where they matter
04 / Conversion

Conversion websites

Give people enough clarity and confidence to take the next step. That includes the words, the design, the form, and what happens after they submit it.

  • Clear copy and relevant proof
  • Pages that work on a phone
  • Forms, replies, and useful tracking

Where we start

Let's look at your website before deciding what to build.

Send me the public link. I'll look at what a new visitor sees, where they might hesitate, and what I'd change first. Sometimes a few edits are enough.

For service businesses

Find out what needs fixing. No sales call required.

Your free Website Conversion Snapshot gives you three observations, one priority, and an honest recommendation. If a rebuild makes sense, the Website-to-Lead Sprint covers the copy, design, build, form, tracking, and handoff.

  • Free human review within one business day
  • $5,000 fixed sprint
  • Seven focused build days
  • No mandatory retainer
Request my free Website Conversion Snapshot See scope, fit, and process →
For online stores

Selling products online?

If your Shopify or direct-to-consumer store makes $50K+ a month, the Storefront Decision Snapshot has a separate review path. Start with the public-site first look, then request the qualified human review. If a rebuild is the right next step, the $9,500 Store Conversion Sprint is clearly scoped.

  • Storefront Decision Snapshot
  • Store Conversion Sprint
  • Usually three weeks
  • No mandatory retainer
See the storefront path

How we work together

Find the problem. Fix what matters. Check the result.

You should know what we're doing, why it matters, and where the work ends. Anything beyond that is a separate conversation.

01 / Diagnose

See where people get stuck.

Look at the offer, the page, and the next step. Understand what's happening before spending more money.

A reason for every change
02 / Build

Finish the whole job.

The copy, page, form, and reply need to work together. We agree on the work and the finish line before starting.

One clearly scoped project
03 / Measure

Check what people actually do.

Track useful actions, like completed enquiries. See what improves and what still needs attention.

Enquiries, not just page views
04 / Next steps

Decide what is worth doing next.

We might improve ads, content, or follow-up later. Only if there's a clear reason, and only with a separate scope you agree to.

Separate scope · no automatic retainer

A familiar problem

The ad makes a promise. Does the page keep it?

This is an example, not a client result. Switch the view and follow the steps a buyer has to take.

COMMON SETUPFour activities · four different stories
AdSpecific promise“Get a clear plan”
WebsiteGeneric introductionThe promise disappears
Form“Contact us”No context or next step
Follow-upManual resetThe buyer repeats everything

The ad got the click. Then the buyer had to work out what to do next.

Gabriel Lumagui, founder of BLACK369

A little about me

You'll know who's doing the work.

I've worked across advertising, content, customer operations, and websites. That helps me spot when the page is the problem and when something around it needs attention. You work with me from the first review through the build.

The evidence below is operating history and published work, not a forecast of what your business will do.

WorkProjects and operating historySee the work → ForbesContribution published in 2023Not an endorsement ↗ $413KShopify sales in November 2024View source report; operating history 13.65xReturn on ad spend, Meta + Google$30,250.45 spend; November 2024

Not sure your website needs a rebuild? Ask me to take a look.

Send the link. Within one business day, I'll send three observations, one priority, and an honest recommendation. No required call and no obligation to rebuild.

Request my free Website Conversion Snapshot Selling products online? See the storefront path →